Tag Archives: security

Michael Alexis: International Investor and Philanthropist on Growth Hacking, Mastering Craigslist, and Surviving Chinese Parasites (e001)

Michael Alexis (left) and myself (right) in Georgetown in the Cayman Islands

My first ever podcast features investor and philanthropist Michael Alexis. I’m so glad to start with Michael because we are good friends and he is a master at making people feel at ease.

Michael got started in adult life as a lawyer, but quickly moved into startups and investing (but not investing in startups). Now he is a growth consultant for some of the highest performing startups and an international investor with stakes in places like China.

Michael and I worked together at an award-winning startup and have since built a relationship around challenging one another to do better everyday in life and business.

Our discussion revolves around investing, growth hacking, marketing, security, startups, business, ethics, life hacks, and risk mitigation while gallivanting in foreign countries (travel is a favorite past time for both of us).

You can hear our conversation here:

  • Michael helped Pavlok win the Shopify contest. (1:55)
    • Have a great team + a great product idea
    • Best Practices = Average Results. Test assumptions by challenging existing models
    • Michael discusses specific conversion results.
    • “Build the email list and prioritize getting people on it over prioritizing the sale right away.” – M.A.
    • Trade email address for price information on low-price consumer products.
    • Simple, single column websites can convert 3X better than “flashy” bootstrap-style websites.
  • Michael talks about his investment thesis [15:30]
    • Why he is an Investor / Philanthropist hybrid (hint: Building wealth is not the end-goal)
    • Why he invests in projects that pay dividends and NOT STARTUPS
    • Why he is willing to lose everything.
    • Michael’s ideal emergency fund lasts for years
    • Why Michael invests in competitive markets (because the model is proven)
    • Better Marketing + Better Service = Winning Strategy
    • Why startup employees should be open to equity compensation even though they likely won’t exit
  • Michael talks about the podcast he convinced me to start (31:30)
    • Risks are low
    • Networking opportunities are high
    • Are podcasts the new blogs?
  • What would you do to market Hacker Practice (36:20)
    • Write up guest posts based on the content. Try to get 8-10 posts out of each interview. [For this episode: Growth Hacking, Drastic Changes, Simplicity as a Philosophy]
    • Interview high profile people and retarget ads at their followers (on top of native promotion)
    • Think about SEO: use transcripts and notes etc to capture long tail [POTATO MARKETING]
    • Multiple Win Scenarios
    • Why you should start a podcast
  • Experiments I should try on the podcast [46:30]
    • Connect with someone for intentional practice. (PEN TESTING, NVC, DIFCON)
    • Make a sale on the podcast.
  • What Michael would ask Mr. Big Data, Jesse Anderson [50:00]
    • How did Jesse teach himself complex skills?
    • How did he acquire his big, impressive, clients?
  • What single critical system should I develop to make the Podcast awesome?
    • Have a great process for ensuring that you have an ongoing flow of guests.
  • What does Michael think of 2-factor authentication [54:50]?
    • Most people should use it. Especially for email + banking
    • Using 2 factor auth is difficult across many accounts
  • Other security measures everybody should do[56:45]
    • Make passwords difficult (long 8+ characters)
    • Diversify your passwords
    • Use a password manager (like LastPass, Michael and I both use this)
    • Encrypt your computer and external hard drives.
  • What’s the worst Black Swan event that’s happened to Michael? [59:45]
    • He picked up a vicious parasite in China
    • How to mitigate the risk of terrible sickness in China:
      • Don’t eat from sketchy street vendors (China is especially bad)
      • Look for hygiene markers
  • How does Michael manage Celiac disease that could kill him? [1:50:50]
    • Cook at home. Some restaurants that claim to be gluten-free aren’t concerned with cross contamination because they don’t take the risks of Celiac seriously.
    • Eat the same things every day.
    • Over-communicate the seriousness of your food allergy.
      • As a side note: Seems like there is no such thing as over-communication. Great teams talk more than you think they should.
  • How Michael makes money sleeping on great mattresses [1:08:15]
    • Good mattress = good sleep = high performance
    • Buy a Tempurpedic mattress on craigslist, negotiate the price down
    • Use the mattress
    • Sell the mattress on craigslist when you’re done at a higher price using superior sales writing and copywriting skills.
    • Negotiating heuristic for Craigslist: offer 20% off posted price, accept 10% off.
  • How Michael stole Groupon’s business model for fun and profit [1:14:30]
    • Steal models that are “hot”, resell them on Craigslist.
    • How he improved his programming skills and made money at the same time.
    • Repeat
  • Michael made a podcast because of the Mixergy podcast (see link below for Interviewing your heroes)
  • Michael talks what he learned working with Ramit Sethi [1:22:30]
    • Ethical Persuasion: If your target customer had all the information available, would the buy your product?
    • Reminds me of Simon Sinofsky’s great question: “Am I inspiring you to act, or manipulating you to act?”
    • Create a product that is totally aligned with your audience’s interests
  • Copywriting Resources and Tactics [1:28:10]
    • You should read George Orwell’s Politics and the English Language (LINK BELOW)
    • Name dropping works. Soundbites work.
    • Read and re-read everything you plan to publish. Reconsider every single word.
    • Headlines should convey benefit and target market: “Learn Practical Copywriting Tactics from the Masters”
    • Subheader should say HOW you’ll deliver: “This 8-week video course includes ____”
    • WHY > WHO > HOW
  • Michael advises me on my blog strategy [1:38:55]
    • What’s the goal?
    • Systems for blog promotion
      • Syndicate the material everywhere: Medium, LinkedIn
      • Post to aggregators: Reddit, HackerNews, GrowthHacker
      • Post to social: FB, Twitter
  • How does Michael cultivate respect and relationships? [1:43:20]
    • Be authentic and honest with yourself.
    • Be truthful even when it’s to your detriment. In the end, it won’t be.
    • How I improve client relationships by applying honesty to my detriment
    • How I talk to girls by being honest
  • Michael says: interview people who do big things that most people have never heard of.

Links

 Conclusion

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