Category Archives: Learning

Johnny Boursiquot on building a software agency from scratch, learning Go for Rubyists, and server-less software architectures.

Listen to this episode of Hacker Practice on iTunes today.

Sometimes you start a conversation with one intention, and digress into something completely different.

This happened to me recently, in a conversation with an old friend and mentor, Johnny Boursiquot.

Johnny and I were supposed to do a deep dive into Go Lang and Ruby in this hour long conversation. Instead we spent half an hour talking about Johnny’s experience building a technology agency from scratch.

Then we got around to talking tech XD.

Johnny is well-known as one of the pillars of BostonRB. He also helped to organize the Boston GoLang meetup before moving to Maryland where he founded Baltimore’s GoLang Meetup.

He was listed on New Relic’s list of 18 Go Experts to Follow Online.

In the episode we talk about:

  • Johnny’s lessons learned from founding and building a tech agency, lots of juicy business advice for consulting companies and agencies in the first half of this talk
  • The relative pros and cons of using ruby vs go in different domains
  • How to get started using a new language

  • A quick primer in serverless application architectures

  • How intermediate devs can 10x their workflow

And a lot more.

Enjoy.

Notes

[00:00] What brings Johnny to Maryland after living more than a decade in Boston

  • What brought him to Boston in the first place

[02:30] Major lessons learned from time in Boston running a technology company

  • Running a company means that you’re responsible for other people’s income
  • Many unexpected challenges: biz dev, legal, etc

[05:15] How did Johnny get started in technology business.

  • Started with entrepreneurship in high school

[08:00] Learning how to do business

  • Dealing with clients
  • Managing expectation
  • Touching on the difference between hacking and building a product

[11:00] #1 Lesson? The difference between a service business and product business

  • Agencies do not scale the same way a product scales
  • Most agencies do not end up producing a lot of reusable technology or internal products
  • It’s hard to do internal product development because your staff is busy with revenue generating service activities
  • It’s risky to invest in product development

[20:00] What would Johnny do differently if he could start over?

  • Start a product company: raise money.

[23:00] What about the reverse situation? Making a profitable, successful agency.

  • Protect your margins
  • Be flexible with workflow; Agile doesn’t always work smoothly in an agency environment
  • “They want warez”
  • Your job is to tease out the specifics of what the client actually wants
  • “You’re not in control of your own product roadmap”

[27:30] How to mitigate risk of scope creep

  • Establish a relationship; a partnership to guarantee future work
  • Get a Master Services Agreement

[32:00] Segue to technical discussion. What is Ruby good for vs Golang?

  • Ruby for developing something fast. “Getting a web app out there as fast as possible”
  • GoLang is better for heavy lifting, whenever performance is a consideration

[37:45] What are Johnny’s tips for learning Go (or any language)

  • “Leave baggage at the door…appreciate the differences of Go”
  • There is a “Go Way” of doing things

[41:15] What kind of project should I try using GO in

  • Anything with heavy duty network requirements
  • Microservices (“Something you can throw away”)
  • “Gnarly, performance-critical jobs”
  • Concurrency in Go is super-awesome

[45:00] AWS Lambda and Serverless 101

  • Not actually “serverless”. That’s a marketing term. There is always a server somewhere.
  • Monolithic App > Microservices > Lambda functions
  • Everything is a discrete functional unit
  • Very cost-effective because the server only runs when you call the function

[51:30] What can an intermediate Rails developer to 10-20x their workflow

  • Look past the magic of the language (Ruby) or framework (Rails)
  • Learn the underlying properties of the WYSIWYG
  • Understand how SQL, HTTP, Databases, and CURL — fundamentals of the web — work
  • Learning the underlying complexity enables you to use the higher-level abstractions more rapidly

[59:00] Johnny’s relationship with the command line

  • Used to work in Windows, and mostly everything was a GUI
  • Put together command-line tools to build Flash experiences
  • Started using Ubuntu – understood that there are discrete tools to use and stitch together from the command line
  • Now uses a Mac. Everything can be done from the terminal

[1:05:45] Running swift on the server

[1:07:00] Johnny’s new life hack

  • Modified Pomodoro with a physical twist

[1:10:00] Johnny’s child-rearing hacks

    • Every child is different
    • Reward effort over innate qualities
    • Lots of people squander innate talent. Working hard never fails.

[1:14:00] Johnny’s new job at an education non-profit

  • Serving under-served school districts
  • Exposing diverse groups to the world of technology
  • Bring education equity to the communities that need it most
  • Mostly doing ops work these days
  • The biggest challenge is always dealing with people
  • Johnny loves pairing with more junior members

[1:20:00] Final requests to the audience and where to find Johnny

What now?

Go become a better programmer. And subscribe to the show on iTunes.

Caricature Artist Julia Kelly on Art, Business, and Bookkeeping (e011)

Listen to this episode of Hacker Practice on iTunes.

Julia Kelly and Justus in the Cayman Islands

Do you know somebody who loves to argue?

I’m one of those people. So is Julia Kelly.

We’re great together.

Julia is the most renowned caricature artist west of the Mississippi. She built her business from scratch and is currently starting business #2.

I guess I caught her at a good time.

When I asked her to do an interview with me. She made an interesting request: “Let’s wing it!”

She’s been on some pretty awesome podcasts including: Entrepreneur on Fire, Double your Freelancing, and Afford Anything. She says: the less scripted the show, the more fun the interview.

My old college buddies would agree: Justus loves “doing it live”. So I agreed to do the episode with ZERO PREPARATION.

Typically I prepare for interviews with rigorous research and outline a list of topics to talk about. In this case I did no such thing. Shoot, I didn’t even take notes until after we recorded the conversation.

The result was a fascinating conversations that covers art, business and everything in between. Enjoy 😀

[00:00] This is an unconventional episode. Julia explains why.

[01:55] How Julia introduces herself as

  • A Bookkeeper
  • A Caricature Artist

[4:30] How to be a success without trying very hard

  • Morning rituals and meditation are for the birds
  • How to be successful without them: Show up, do good work, and keep your word.

Sine qua non noun

  1. an essential condition; a thing that is absolutely necessary.

[07:00] Some ways Julia and Justus are different

[10:00] Why Julia is moving into the bookkeeping business

  • Recurring revenue, predictability, stability
  • Partnership

[13:30] Julia shoots down the concept of “following your passion”

  • It’s a fleeting feeling

[16:00] How Julia developed the craft of caricature art

  • Time on task is the most important aspect of developing artistic ability
  • Got a job at LEGO Land
  • The job had a 6-hour training program where everything was done in a marker
  • No erasing
  • Don’t be a perfectionist (“If it’s 80% good, ship it!”)

[24:00] Julia’s and Justus’ artistic influences

Julia Kelly’s Bust of JRR Tolkien

[32:30] The story of the Captain’s hat and lessons Justus learned from an experiment in fame

  • Fame is cheap
  • Anonymity is priceless

[37:30] Julia’s struggles with identifying her strengths

[40:30] Julia’s friend who knows Tom Cruise

  • Confidence is extremely valuable.
  • Fake it ‘til you make it

[42:30] Julia’s story getting started freelancing

  • Market focus made all the difference

[45:30] Selling to trade show marketers

  • Tracking ROI is important
  • “Connect what you do to the outcomes they want.”
  • Attract traffic
  • Create follow-up opportunities
  • Create the right marketing language and identify with their needs
  • Get one customer and drill them for what sold them
  • Get feedback to improve (Peter Dunbar echoed this in episode 8)

[53:30] What lessons from caricature art transfer to bookkeeping

  • Pricing for bookkeeping is more custom, so don’t advertise fixed prices
  • Longer sales cycle for bookkeeping

[56:30] Successes and failures in bookkeeping

  • 3 client since August
  • Cold email works!

[57:30] How to cold email effectively using LinkedIn

  • Julia sends 70 canned emails a day
  • The 556th email hit!

[1:00:00] Justus tells a story about canned cold emails that worked on him

  • Follow up 4 times!
  • Follow up again!

Yet Another Mail Merge Google Sheets Extension

[1:04:00] Julia’ Bookkeeping goals and differentiating factors

  • 7 figure business
  • Totally remote
  • Flat monthly fees

[1:05:45] Julia’s ideal client is hands-off, casual, comfortable with remote bookkeeping, and wears plaid

  • Rapidly growing startups are a good fit in many cases

[1:08:30] Julia wants everyone to go read Slatestarcodex and talk to her about it.

Check Julia out at

Also, Julia thinks GMO’s are safe. That is all.

What else?

That’s all. Actually, wait, no. Go to iTunes and subscribe to the show. And leave us a review 😀

Peter Dunbar: B2B Sales and the Art of Conversation

Listen to this episode of Hacker Practice on iTunes!

Sales is really hard.

Technical people often discount the value of the work done in sales and marketing. They discount the value until they have to sell themselves or their product. Then they learn that sales is hard.

If you’re looking to improve your sales abilities, this is the episode for you.

Peter Dunbar is one the most engaging conversationalists I know. He’s willing to talk at length with just about anybody. He is fearless and determined and brings big contracts into any firm that he works with.

He’s also and avid hacker, but that will have to wait until part two.

Enjoy this episode of Hacker Practice with master salesman, Peter Dunbar.

Links:

known.creative

Core dna

Reach out to Peter:

Email: peter@knowncreative.co

Phone number after the jump*

Notes

[3.30] Peter describes how he has been able to get work through the art of conversation (without presenting a resume)

  • Peter uses conversation as a problem solving tool to “hack” an outcome or a goal

[4.45] What hacking means to Peter

  • Hacking is a “lifestyle”

[9.30] Peter describes how an unforgettable conversation with his thesis advisor changed the course of his career

[11.15] Peter describes the relationship between software and hardware when developing the Pavlok wearable

[15.45] Why resourcing is the biggest challenge in building a new hardware product

[17.30] Why running a crowdfunding campaign to launch a new product without any traction is a big mistake

[18.45] How the art of conversation has allowed Peter to transition from engineering to sales

[21.30] Why it’s important to adopt a sales mindset of helping the customer succeed along with you.

  • How a conversation with a support engineer was the catalyst for Peter being able to close a sales deal for one of the world’s largest e-commerce consumer brands
  • Peter was able to engage the CXO level by pointing out that their marketing strategy was being stonewalled by poor website architecture, preventing them from being able to develop a best practice ecommerce platform.

[27.50] How Peter called into a radio station to pitch to the GM of the Massachusetts Bay Transportation Authority (MBTA) while he was being interviewed on air.

  • This opportunity bias helps Peter take advantage of such situations

[31.30] Why the feedback loop is so important in improving your sales process, especially in the face of rejection

[35.00] Peter discusses known.creative, a digital agency in Boston, Massachusetts where he now heads up sales.

  • How partnering with Core dna – an all-in-one SAAS Digital Platform has allowed known.creative to scale and offer global enterprise offerings to companies, at drastically reduced development and implementation costs

[37.50] Peter shares his thoughts on the marketing agency model

  • Why it is most important to be able to show how your solution will drive a positive ROI for your client. E.g. There is no point “selling” a $50k website if it won’t turn a positive ROI for your client
  • The importance of being frank about business relationships and focusing on making money.
  • Building and sustaining a long term relationship is critical in enabling both parties to make more money

[41.40] Why many ecommerce companies are naive about threats to their online platforms and IP

[46.30] Peter explains why security for the SMB/SME market is going to be a huge growth market

[48.40] How the legalisation of marijuana in Massachusetts is going to drive a new wave of tech/digital opportunities in the commercial landscape (outside of recreation)

[51.00] Why updating your website and making the effort to have a great digital presence, is so important, in building trust and engaging your customer base

[52.00] Why known.creative uses its own brand and website as a testing ground for solutions before engaging customers

[54.50] Reach out to Peter:

Email: peter@knowncreative.co

Cell: +1 (207) 649-5037 – only if you want to have a conversation!

What now?

Give Pete a call. Thank him for his time.

Then subscribe to this podcast on iTunes. And leave us a raving review 😀

Life at the Bleeding Edge of Technology (AI) and Education (MIT + Nuvu) with David Wang

Listen to Episode 7 of Hacker Practice on iTunes.

I met David Wang at a vegetarian restaurant in Cambridge, Massachusetts. He was introduced to me by our mutual friend Naf Visser (episode 008). David and I sat outside in the sun. It was hot and I practically shotgunned my ginger turmeric smoothie.

I was working on a project and wanted his feedback. It was an artificial intelligence testing platform. David is one of the leading experts on autonomous systems, so who better to talk to?

The project never materialized, but I made a new friend.

We hit it off. David is a great listener with a kind demeanor. It’s probably apparent in our conversation here; David is as good with people as he is with technology. And he is very good with technology.

He has multiple degrees from MIT including a PhD in autonomous scheduling and planning. He worked on the F-35 fighter jet and his thesis code was used on the Mars Curiosity Rover. He’s worked everywhere from DARPA to Boeing to Pratt and Whitney. He knows as much about computer science and software development as anyone in the world.

Now he’s a co-founder at a school that’s redefining modern educational paradigms (Learn more about NuVu here). I’m so glad he had time for this conversation.

In today’s talk we go over:

  • AI – Past, present, and future.
  • How to learn complex topics quickly
  • Education and how David is fixing it.

Enjoy episode 7 of Hacker Practice with David Wang:


[2.45] David explains how we have come out of “Artificial Intelligence Winter” and why AI is about to take off

[5.10] AI ethics and morality and the end game

[5.45] David discusses how codifying algorithms lead him to forging a career in AI

[7.15] David discusses why following your hobby is a very important step in figuring out what you are on this planet to do:

  • David enjoyed building computers from scratch
  • Built a processor from logic gates in his spare time after studying

[13.30] David describes what it’s like working on research projects with DARPA – Advanced research project agency of the defence department. ARPA is most famous for creating the internet.

[14.45] Learning interesting topics – PHD automated planning and scheduling – AI subcategory

[16.45] David describes AI planning and scheduling in detail!

  • Ask how would we describe the world to a computer with true or false statements E.g. is the coffee cup on the table? True/false
  • We then have a language which we can use to describe the world as is and how we want it to be (known in the AI world as “the goal”)
  • Describe an action with a set of preconditioned statements that create a set of effects. Planning and scheduling involves sequencing these actions to get from your starting point to the goal.

[21.10] David describes planning system projects he worked on at MIT involving decision making algorithms to block malicious hacking tactics.

[23.20] David discusses the two types of hackers that are most dangerous

[25.00] David describes his experiences of working on AI robotics projects for Boeing

  • Why programming frameworks haven’t innovated until now

[34.20] How video gaming was David’s gateway drug to programming. David also describes how we can take learnings from video game construction to the real world and contextual AI applications.

[38.20] David discusses the concept, “you can do anything, but you can’t do everything”

[40.40] David describes personal hacks he has for learning

  • Start by asking why something is the way it is and understand the reasons behind something. Is there an intuition that is extractable that will allow you to remember why something is the way it is.

[42.45] David talks about working on Augmented Reality applications in smart homes

[44.30] Hacks to remember the names of people you meet

[49.00] David gives an example of how AR in the smart home context, could be used to help a non-technical person, solve a technical problem, without the need for a technician

[50.40] David gives his insights on Virtual Reality (VR) applications

[54.00] Discussion on learning and facing adversity

[56.40] David discusses his experiences working on the F-35 jet fighter

  • David would essentially imagine all the different ways the plane could fail and reverse engineer solutions to prevent failure
  • How David used the spiral development cycle to understand how the F-35 worked

[1.04.00] Complexity comes not necessarily from the technology but from the number of moving parts

  • David talks space exploration applications

[1.08.10] How David deals with the isolation of being at the top of a field

[1.10.20] Why it is so important to understand students underlying motivators to learn

[1.13.20] Why it is important to decide if college is the right medium for students. College shouldn’t be used as the only time to decide what you want to do with your life.

[1.16.45] David discusses why he started NuVu and shares his insights on teaching intuition

  • By realising that the projects that really piqued his interest during studies were all based on extracurricular activities, David went out to challenge the existing education model.

[1.20.30] What it’s like to run a school which has no classes, subjects or grades

  • Students need to come up with an idea they are super passionate about. They are then taught how to turn it into a great idea.
  • Students skills are then develop to turn this idea into a solution. The difference from formal learning here, is that they are invested in learning these skills because they are passionate, as opposed to being forced.
  • Encourage students to understand the fundamental concepts of human centred design thinking when ideating and developing their solution

[1.25.20] Justus gets David to deconstruct an idea using his teaching methodology. Spoiler: There is a lot of asking “why”

[1.31.30] How to not avoid losing sight of your original idea in the face of pivoting

[1.34.00] What someone could expect as a new student at NuVu

[1.37.10] How to start a school like NuVu on the cheap

  • NuVu is a private educational business that is not accredited. How important is accreditation? In the case of NuVu, it isn’t.
  • Ask, what does success look like for students leaving your school?
  • NuVu wants to create the innovators of the future. There is a strong emphasis on soft skills.

[1.43.30] The goal of working in a team is to create a giant brain

[1.46.30] David discusses a seasonal effective disorder (SED) project some of his students are working on

[1.48.20] What a parent who wants to send their child to NuVu need to know

[1.49.30] How David plans on scaling by helping existing schools adopt the NuVu education model

  • Use Maker Spaces more effectively

[1.53.20], David asks us to think about what success means to you and is college critical on that path to success?

What’s next?

If you enjoyed today’s episode, subscribe to Hacker Practice on iTunes (and leave a review please :D)

Nari Savanorke-Joyce: Zen and the Art of Data Science

Camping on the coast of Maine 2016

I met Nari Savanorke-Joyce while living with 20 other people in a double-wide row home in Boston’s most elite neighborhood. She had just graduated from Wellesley College (Hillary Clinton’s Alma Mater) and was getting started in entry-level corporate America.

Within a year she had become one of her company’s most valuable data scientists.

Nari and I used to go sailing on the Charles River. We’d talk about economics, education, and the future of technology. Those conversations were fascinating to be a part of, so I thought: “Why not bring the genius of Nari on the show?”

As a professional, Nari takes cutting edge predictive models from the dusty shelves of academia and puts them to work on important business cases. She’s a technical expert in data science but more than that, she’s a chameleon who deftly maneuvers the social and political conditions of whatever situation she’s in.

Our conversation in episode 4 of Hacker Practice takes place on Skype, with Nari calling in from a poppin’ lounge in Stockholm. If you’re unfamiliar with data science or are looking for career advice for ambitious millennials, you will certainly enjoy this conversation with Nari Savanorke-Joyce:

[1.10] Why Nari booked a trip to Stockholm, Sweden on a whim

[5.50] How Nari learned about entrepreneurship through her parents

  • The importance of failure in the journey and grit required to bounce back

[6.30] Why Nari uses meditation to stay focused

[9.30] Adapting to the corporate world despite having entrepreneurship
in your blood

  • How to adapt to different environments
  • Parental influence in this domain

[13.50] Why putting yourself in a position where you aren’t in control is important for self-development

[16.10] Discussion on data science

Good data scientists excel in three directions:

  1. Domain expertise
  2. Computer science / programming skills
  3. Statistical modelling skills

DATA SCIENCE = Taking massive quantities of data and turning it into actionable insights

[18.30] Discussion on the methodology of data science (How to Data Science 101)

  1. Find a problem to solve
  2. Find the data
  3. Clean the data
  4.  Apply a model

[22.10] How an insurance company uses data science to stop insurance fraud?

  • Use models to predict low frequency high severity impact events

[30.30] Incentive structures in a data science role

[33.50] Using logistic regression to ask binary questions i.e. is person x likely to commit fraud?

  • Using survivor modelling to understand claim lifespan

[37.30] Why data cleansing is the most time consuming component of data science?

  • Using AI to detect pattern anomalies

[42.20] Discussion on behavioural economics (psychology and economics) and how to derive value in data science

[45.00] Behavioral economics is not classical economics

  • Can behavioral economics be used to improve lives and business?

[45.30] Specific advice for ambitious young people

  • Get out of debt
  • Find community with older people

[47.00] Importance in investing in continuous education

  • Focus on learning as a motivator

[51.50] Diversification vs focus lesson from Nari’s parents – “You have to go all in if you really want to pursue something”  

[55.00] On insurance start-ups attracting corporate talent

  • Begin with the “why” and be more than profit seeking

[58.10] Personal finance and budgeting

  • Awareness via categorisation of spending
  • Automatically save a percentage of your income

[1.03.20] Future of data science

  • Using data to continuously dive deeper and personalise – huge potential in the health sector

[1.05.00] Nari provides podcast interview tactics that she’d like to see adopted by Hacker Practice podcast

[1.06.00] Nari’s Top tier interviewees:

[1.10.10] Nari’s book recommendations

[1.15.10] Travel hacks to save money

  • Grocery stores are a great way to save money instead of eating out but also to learn about local food and culture
  • Walk everywhere, especially if the city or place you are visiting is compact

[1.16.20] Final piece of advice to listeners

  • Try 10 minutes of meditation per day

Conclusion

If you enjoyed the show please subscribe to Hacker Practice on iTunes. Hit me with suggestions of who you’d like to see on the show (@justuseapen). Leave me a review on iTunes. If you do any of these for me I will of course love you long time.

Thank you for listening!

How to Get Shredded, Break World Records, and Write Killer Copy with Stan Dutton (003)

Stan Dutton has multiple world records in power lifting.

Stan Dutton overseeing a small group class

Stan Dutton is the co-owner of UpLifted Inc. in Boston. He was one of the top 20 165-pound powerlifters in the United States in 2014. He completed 300 hours of hands-on training at the American Academy of Personal Training and earned his Training for Warriors Level 2 certification. He is a second degree black belt in Taekwondo.

I met Stan Dutton while recording the CEO of my startup doing squats at his gym. For form. But that’s not important.

Stan and I immediately hit it off. Two young college dropouts trying to make it as entrepreneurs in the city of higher education (Boston). It was practically destiny that we became friends.

Stan and his partner Nathan were running a Training for Warriors franchise location when I met them. Stan impressed me with world records in powerlifting and constant enthusiasm for life and business. He’s also a genuinely nice guy.

Now, Stan is undergoing a transformation. I feel very fortunate to interview him in the midst of transition.

In our talk, Stan tells me about his philosophy of fitness. He teaches some breathing exercises that helped him break world records in powerlifting. We talk about creatine and copywriting. He shares about the latest developments in his career.

I tell a story about poop.

It’s an exciting time to be a top-flight personal trainer. The zeitgeist around diet and exercise is constantly changing and Stan is right at the edge of what normal people can engage with.

Find out how Stan gets crazy results with ordinary people in episode 003 of Hacker Practice:

Notes

[2.10] Stan discusses being the personal trainer for the CEO of Pavlok and how he met Justus.

[5.20] Stan describes his philosophy on fitness:

  • An empathetic approach without having to a stereotypical “burn them down” trainer and rather “build them up”
  • Built on a foundation of integrity
  • Stan puts the “fun” in functional fitness.
  • Train for consistency and focus on having fun in the process.

[10.30] Stan gives tips on how he would go about training up Justus to become an elite level athlete in only 6 months.

  • Train to your genetic physical strengths
  • Intensive training needs to be supported with longevity training

[15.00] Justus shares a story about how he broke 2 hours in a half marathon after taking a poop!

[21.30] Stan shares details on the records he broke including lifting 3 times his bodyweight as well as the importance of breathing exercises

  • Stan explains how he uses specific breathing exercises to enhance his lifting capability
  • Proper breathing is fundamental to a great posture which is critical to effective and efficient powerlifting.
  • Breathing needs to occur through your diaphragm. You want to feel like you are breathing through your stomach. Your collarbone should remain relatively stable if performed properly.

[31.00] Discussion on Stan’s preferred protein supplements and common misconceptions around creatine

  • Creatine, monohydrate for strength and mass building
  • Creatine essentially gives your muscles extra energy to be able to max out repetitions. The cells will draw in extra water to enable this process which can cause dehydration. So it’s especially important to be vigilant of hydration when using creatine supplements.
  • Stan shares how taking too much creatine as an adolescent resulted in severe nausea, loss of appetite and the beginnings of dialysis.
  • Taking hormones can result in Gynecomastia (enlarged breasts)

[40.00] Pros/cons of fasting

[42.30] Stan says why he thinks college is a waste of time and explains how getting hands on experience, has set him up for success in the personal training industry

  • Not going to college taught Stan how to deal with uncertainty in business relationships

[48.00] “At one point a degree used to be a differentiator…now not having a degree is a differentiator”

[49.15] Why suffering is the best thing that can happen to someone because it forces them to grow and change

[51.00] Stan describes his tips on writing epic emails and copy

  • Attention
  • Interest
  • Desire
  • Action
  • Learn how to be empathetic and put yourself in your customer’s shoes. Remember, people buy from people.
  • Stan suggests Paul Mort as a fantastic resource for writing quality copy

[58.50] Stan describes specific tactics for selling high value coaching services

  • The power of specific personal examples and sharing vulnerability with clients

[1.04.00] Why having a personal coach will help you become a better version of yourself

[1.08.00] Stan describes the “black swan” event that turned his life upside down

[1.15:30] Stan describes his latest venture – busyguyfitness.com an online platform for busy professionals to complete workouts in time constrained environments

[1.18.40] How Ryan Holiday’s, Ego is the Enemy helped Stan reframe his decision to work as intern and take a “pay cut”

How you can get in touch with Stan:

Instagram: @standutton165

Website: busyguyfitness.com  

Facebook: https://www.facebook.com/StanDuttonTraining

Conclusion

If you enjoyed today’s episode please subscribe on iTunes and leave us a review!

Jesse Anderson: Mr. Big Data on Data Engineering, Creativity, and Nontraditional education (002)

Mr. Big Data, Jesse Anderson (http://jesse-anderson.com)

If you’ve ever heard the words “Big Data” and wondered what exactly that means, this is the episode for you.

Jesse Anderson is the person Fortune 100’s go to when they realize they are ill-equipped to handle the challenges of big data. He is a totally self-taught genius who is currently defining a new field of computer science call Data Engineering. In fact, he literally wrote the book on it.

Jesse’s work has been featured in the Wall Street Journal, CNN, NPR, Wired, TechCrunch; just about everywhere.

His insights into the future of information technology and data were fascinating to explore. We also discuss his approach to learning and parenting and teaching creativity.

Listen to our discussion here:

Here are the notes from my talk with Jesse Anderson:

Continue reading

January 2017 Book Club Recommendations

I believe that we must transcend. We must elevate earthly life beyond this little rock. We must release the rungs of our old paradigms and climb the ladder of progress. We must transcend, we must transcend, we must transcend.

Transcendance starts with learning.

Anyone who knows me knows that I am an obsessive reader and learner of things. I want to share my reading habit with you to inspire you to learn and transcend your old ways of thinking.

I also want you to talk about these books with me, so please comment below to discuss if you’ve read or make suggestions for future reading.

These are the books I read in January 2017. I’ve included my top-of-mind notes and comments on whether or not I can recommend the work. The must-reads are marked with an asterisk.

(Must-reads are defined, by me, as books that I will likely re-read.)

Disclaimer: Some of the links in this post are affiliate links. I will make a very small amount of money if you purchase from this post. If you don’t want me to get paid for the suggestion, Google it yourself.

Common Sense by Thomas Paine*

Given the state of affairs in this country, you are under-informed if you haven’t read this book. It was first published early in 1776 as a pamphlet and explains in simple terms why monarchy wasn’t working.

Here’s the basic rundown of the points I found most interesting:

  • The purpose of government: so society can grow.
  • Why checks-and-balances are a fundamentally flawed design pattern.
  • Why monarchies and hereditary succession don’t work.

This pamphlet helped spark the first American Revolution. Now that we are coming up to the second, it might be a good time to review it.

You can read the entire pamphlet here for free, courtesy of Google.

Antifragile by Nassim Nicholas Taleb*

I’ve read this book five times in the last three years. It gives me more to chew on every time.

The, very contrarian, idea of Antifragile is that there is a certain category of things that benefit from disorder. These are often ideas, complex systems, and biological systems.

Antifragile is the philosophical manifesto of our time. It explains the underlying mathematics of everything from economics to health in simple terms. It is a long, dense book, that rewards you multiple times over on every page.

Important ideas to consider:

  • Why doctors hurt you more than they help.
  • How public financial markets are currently designed to transfer risk from corporate managers to innocent investors.
  • Why economists are almost always wrong.
  • Why higher education is not necessarily driving wealth creation in this, or any, country.
  • How to live an ethical life.
  • Why a grandmother’s wisdom is more valuable than most books written in the last ten years.
  • Fractal geometry makes for healthier spaces than Euclidean geometry
  • and so much more…

This is a must read for anybody and everybody. You should buy this book today and read it cover to cover.

The Spy: A novel by Paolo Coelho

My little brother got me a signed copy of this book. He knew that I’m a huge fan of the Alchemist so he thought I’d find it interesting.

He was right, but interesting is the extent of it.

The Spy is about Mata Hari, the famous 19th century dancer who took Paris by storm and was executed for espionage. The book’s tagline is: “Her only crime was to be an independent woman”, but the book is mostly lacking any subtle or compelling exploration of this theme.

While I find her story fascinating, I didn’t love the book. It’s boring. Mata Hari is interesting for all the wrong reasons. She uses people and lies to get ahead. Then when she gets wrongfully accused of espionage, it’s hard to feel bad for her. Frankly, I had a hard time finishing the book, and the book is pretty short.

The top critical review (3 stars) on Amazon hits the nail on the head:

I couldn’t see the point of this novel. There are some very good biographies of Mata Hari’s life and my time would have been better spent reading one of those. The novel is written as letters, and somehow I just didn’t care much by the end. In fact, her story is a fascinating and moving one…”  

You’d be better off reading classic Coelho: The Alchemist. It’s one of the greatest novels I’ve ever read and I’ve read a lot of novels.

The House and the Cloud by David Stelzl

The House and the Cloud is a sales handbook for technologists interested in selling managed IT services. Here are some key lessons I took away:

  • How to pique interest initially using what Stelzl called an “Advisory Positioning Statement”
  • How to open sales meetings using a structured Value Proposition
  • How to run sales meetings that convert warm leads into recurring revenue

I certainly learned a lot about Stelzl’s tremendously effective sales process and can recommend this book to anyone working in a tech consulting role.

There are however, a number of gripes I have to mention in case David reads this and gets the chance to address them:

  1. The cover and presentation of the book is very amateurish. This is common with authors who self-publish and is the reason you shouldn’t judge a book by it’s cover.
  2. The style of the book can be described as consultant-marketing-jargon. You have to be prety patient to get to the useful nuggets
  3. There are probably dozens of typos which pisses me off because anybody making six or seven figures should just hire a college student to proofread the book.
  4. The structure of the book also needs work. I was often confused by the organization of material.
  5. It could be at least 20% shorter.

Beyond these nitpicks, the book is excellent. I love the idea of using statistical soundbites to disarm technical questions in sales meetings. Anybody who’s closed deals before knows the importance of frame control (see Pitch Anything) and will immediately understand the significance of soundbites.

Recommend for anybody selling IT products or services.

Small Giants: Companies that Choose to be Great instead of Big by Bo Burlingham

Tim Ferriss recommends this book so often that I figured I’d give it a try.

This book is basically a collection of case studies that examine a few companies that “choose to be great instead of big”. It examines how some companies sacrifice growth in the name of other values and goals. Here are some key elements I took from the book:

  • Authenticity is important (if you want people to like and trust you)
  • Private ownership is important (if you don’t want investors pressuring you to grow)
  • Gross Margin is important (if you don’t want to go out of business)

The lessons might seem obvious, and that’s because they are. This will sound like the height of arrogance, but I had a hard time pulling NEW IDEAS from the book. Mostly because anybody who’s read business literature has already heard the ideas.

The companies Burlingham profiles are interesting. The anecdotes are funny and inspiring. The biggest value proposition of the book is the inspirational quality of the companies involved. However, the biggest lesson to take away is one that people shouldn’t have to learn:

Don’t compromise your core values in the name of growth.

Burlingham talks about small companies that focus on quality over size. He talks about how these companies have “soul” or “mojo”.

Maybe I read it at the wrong time, and perhaps I’ll read it again, but I wasn’t moved by this book like I was by the next book on this list…

Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull*

Creativity Inc. is a great business memoir by the president of Disney Animation and Pixar Animation, Ed Catmull.

Here are the things I took from this book that I will never forget:

  • Have a group of people that you can solicit candid feedback from.
  • Repeatedly iterate on your work based on that feedback to take ugly rough drafts to polished finished products.
  • Steve Jobs wasn’t always a dick.
  • What a successful merger looks like (Disney + Pixar = Success).
  • The importance of humility, egalitarianism, and communication to the creative process.
  • Be aware of second-order problems that exist after the dissolution of first-order problems.
  • Leadership can lead to problem-blindness, so be vigilant.
  • Protect the new.

This book was so good I have a hard time summarizing it. It was so good I reread it immediately after finishing it.  This has only happened to me a handful of times (The Alchemist, Zero to One)

It’s ironic that this book was so much more impactful than the last book, because Pixar has exactly the kind of mojo that Burlingham describes in Small Giants. Maybe I have a bias for lessons from people who do the things I admire over lessons from people who study the things I admire…

Zero to One*

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I’ll catch some flack for recommending this book in the current political climate. I don’t care. It’s a fucking classic.

Blake Masters and Peter Thiel put this book together based on Masters’ notes on Stanford CS183 course. It is a must read for anyone who expects to build a growth-oriented technology startup.

Here’s what you will learn from this book:

  • Why technology is more important than globalization.
  • Why monopolies are not necessarily a bad thing
  • What a secret is.
  • Start with a tiny market.
  • AI will not replace people. It will augment us.
  • Do something that’s never been done.
  • Beat the competition by providing a product that is 10x as good as the next alternative.
  • Why the United States will keep beating China (hint: we are det
  • Great startups are like cults.
  • Good heuristics for venture capital
  • and more.

If you know me, you know that my mission in life is to build a real game-changing, Zero to One technology company. This book might as well be the manual.

I love it so much, I’ll skip the affiliate link and send you right to the source material (arguably better than the book).

Click here to read Blake Master’s notes on startups from CS183 at Stanford.

In case my recommendation isn’t enough, maybe the site’s tagline will motivate you:

Your mind is software. Program it. Your body is a shell. Change it. Death is a disease. Cure it. Extinction is approaching. Fight it.

Data Engineering Teams

This free ebook from my friend, Mr. Big Data a.k.a Jesse Anderson, is a great primer on Big Data and how to build teams around it. It’s a short read and I highly recommend it for anybody curious about this trend.

Here’s what I took from it:

  • Big Data teams should be multidisciplinary
  • How to identify a big data problem
  • What a typical pipeline might look like from a tech standpoint.

Here’s the thing: don’t wait to read it. It’s really short, but it will give you an idea of what to look out for as your company grows. If you get to the point where you need to start building big data pipelines and you still haven’t read it, you’re basically burning money.

Every day you have the wrong people working on the pipeline is a day you’re throwing money into a hole.

If you are a startup founder, learn to understand the problem before you have to deal with it.

Click here to get your free copy of Data Engineering Teams today.

Start with Why by Simon Sinek*

This book has had me journalling like a madman for the last four days. Ever since I finished it I’ve been obsessed with figuring out how to clearly and concisely spell out my life’s purpose.

The gist of it is simple:

  • People don’t buy what you do, they buy why you do it.
  • How you do what you do is just proof that you really believe in your why.
  • Start every internal and external communication by reiterating why your company exists

Sinek goes into a lot more detail about his Golden Circle model and Golden Cone model. He references Apple a lot, which is great because I really admire the work they do and strive to match their dedication to quality. He also examines Martin Luther King’s leadership during the civil rights movement, the Wright Brothers, and Wal-Mart’s inspirational founder, Sam Walton.

As I write this, Start with Why is the #62 best selling book on Amazon.

Get it today.

For a quick primer on the concept, see Sinek’s ridiculously popular Ted Talk.

“What’s your purpose? What’s your cause? What’s your belief? Why do you exist? Why do you get out of bed in the morning?”

Bonus: He goes into how you can use his ideas while dating.

Conclusion

Do you want to know what I read every month? Leave a comment and let me know what I should read in February 😀

15 Negotiation Habits to Build Better Deals and Relationships

The last five years have seen my dollar per hour revenue skyrocket from about $10 / hr to now hovering just around $300 / hour on average, and as high as $500 / hour on some projects.

Charging this amount allows me to focus half of my working hours on personal development. It also allows me to live nomadically, taking on passion projects as I see fit. I spent the last four months working this way: travelling around Europe and the Caribbean, studying art and architecture, working on 2-3 projects part-time for clients I really like.

I don’t believe success comes as a result of one single skill. However, there are “first order” skills that will consistently be useful in personal and professional settings.

Negotiation is a first order skill, useful in all walks of life.

I’ve spent last week working on a thorough review of 2016. In doing so, I’ve reviewed goals, notes, and materials I have from as far back as 2014.

In this review, I found my 2014 notes from Professor Deepak Malhotra’s video on negotiating a job offer.

14 of the following points come from that video. I’ve expanded on them based on my real-world practice.

Here are my notes on negotiation, summarized into a handy list of 15 points.

1. They need to like you.

AND YOU NEED TO LIKE THEM.

This is a no-brainer. The most important failed negotiation of my career was the result of several parties deciding that they simply did not like the opposition.

They had righteous cause for their assessment, but that does not matter. There needs to be an implicit desire to work together on both sides of the table or else the negotiation will be lose-lose.

2. They need to believe you deserve it.

Simple. I practice this by selling only to referral business. I do not do outbound sales because convincing an non-believer is much more difficult than doing great work with people who are already 100% on board.

3. You need to be able to do the work.

Duh. I never promise someone: “I can deliver you an MVP”. Because it’s impossible to know if I can build a minimally viable product in a given domain without giving it the old college try. I can promise a prototype. Prototypes are contained. Prototypes have a binary spec sheet. Either the prototype is or is not completed. The prototype either fulfills the spec or it doesn’t. The spec is either feasible or it isn’t.

Promising someone a market response is false prophecy.

4. You should be flexible regarding currency.

What do I want out of a job? Well, it’s mostly the same as three years ago:

  1. The work should be morally compatible with my worldview.
  2. Cash.
  3. Equity / Profit-share
  4. Respect.
  5. Learning.
  6. Mobility.

These are all forms of currency that I consider when looking at a job. When I’m considering a job, these are all on the table as compensation. I’ll take $100 / hour job if it means I get equity in an awesome product I can work on from anywhere with a great team I can respect and learn from.

On the flip side, there is no money in the world that would convince me to work on something that has demonstrable harm to human life or the environment with people I don’t like.

5. They have to believe they can get you.

If I quote too high a number, the other side might walk away thinking there is no way they could afford me. This is why it’s important to discuss the above issue of currency openly so they know that there are levers they can pull to help me engage in the project happily.

6. Do not negotiate for the sake of negotiating.

If they offer you precisely what you want, don’t negotiate just to get a bit more. Sure, you’ll see financial upside. But you’ll get it by taking advantage of the other party. I’ve killed client deals by getting greedy. I should’ve stuck it out and seen about long-term upside with a more positive relationship outcome.

7. You have to understand them.

Think in terms of the other person’s interests. I have to work at this every day in a variety of contexts. It’s an exhausting, laborious mental effort. And it’s worth it every single time.

8. Negotiate multiple issues simultaneously. (Don’t waste anyone’s time).

This should be obvious. A lot of novice negotiators take some terms of a deal for granted. It’s best to get everything you can nailed down the first time. Otherwise you’ll find difficult and distracting negotiations right around the corner.

9. Ask why the answer is “No”.

This helps you understand the other person (see #7) and counter objections. It’s something I need to remind myself of all the time. You’ll also learn a lot about your market by frequently asking “Why?”

10. Stay at the table.

Sometimes negotiations get exhausting. Don’t walk away from deals because of fatigue, anger, or boredom. Take breaks but always set a time to reconvene. Emphasize the importance of resolution to the other party so they take the matter seriously.

11. Prepare for the most difficult questions.

You already know the honest responses to easy questions. It’s the difficult questions that you should prepare for. Prep for negotiations by considering their interests and extrapolating which questions might arise that will make you squeamish. Lean into that discomfort and prepare honest responses that leave you authentic and confident.

12. Everybody has a plan until they’re punched in the face.

I write scripts for just about every single important meeting or conversation I walk into. I do this as an exercise in rehearsal. I don’t expect the conversation to go the way I scripted. The real difficult questions will come up that you did not predict. The other person’s interests will be different than you thought.

Do not rely on your powers of foresight to have a positive outcome. Rely on optionality to capture upside because you can never be certain that you have a useful informational asymmetry.

13. The person who needs it the least, usually wins.

Tim Ferriss talks about this a lot. I used to enter a lot of negotiations where I needed a “Yes” more than the other party. It was a constant uphill battle. It wasn’t until my abilities lined up with my expectations that I started going to negotiations that were simply “nice-to-have”.

In other words, if your basic needs are covered, then winning the deal is “nice-to-have”. Any deal should be gravy on the steak of life.

That doesn’t mean you shouldn’t bring passion to the table. I don’t even show up if I’m not super excited about the deal. Why would I?

Like Derek Sivers says: “If it isn’t a hell-yes, it’s a hell-no!”

14. Ask yourself why they’re asking the question they’re asking.

Again: this will help you understand the other person and their interests.

One time, I sat at the table with three executives and the CEO of a startup. The negotiation had a bad ending and after the fact I said to the three (former) executives: “I would have done the same thing in his position.”

In that case, I recognized the CEO’s interests after the fact. If I had more carefully considered them before the negotiation, I wouldn’t have wasted my time sitting at the table to begin with.

15. Avoid making ultimatums (and ignore them if they come from the other party)

I’ve fortunately never dealt with such a situation in a business environment. If you follow rule #1, then this shouldn’t become a problem.

Ultimatums do, however, rear their ugly head in all sorts of personal situations. In this case, ignoring the ultimatum will serve you well. Just move forward, because people who try to coerce you via ultimatum are generally not worth being in a relationship with.

A new year of negotiation

Already this year I’ve been lucky enough to sit at the table with TWO potential clients I would be excited to work with. I’m glad to say I’ve followed most of these rules and can expect positive outcomes and relationships from these folks no matter the result of current negotiations.

I wish you the best possible 2017 as you go about your career and personal lives. If you can think of additional negotiations tips and tactics I’d love to hear about them.

The Beauty of Self-Education

Questioning your assumptions is a good thing. It fosters critical, logical thought. It is the cognitive manifestation of natural selection. A Darwinian ecology of ideas — in your head.

A good strategy for questioning your assumptions is to engage in debate. It gives you opportunities to voice your opinions and challenge them with opposing ideas. Those opposing ideas usually come from other people who disagree.*

If two people hold contradictory ideas to be true, at least one of them must be wrong.

Today’s liberal arts universities preach to students, advocating that they “think for themselves”. This is ironic, because the structure of American schooling generally fosters the opposite of independent thought. When your teacher tells you to “think for yourself” what they actually are saying is “think about yourself”.

Young people often get into trouble with their friends. They will justify themselves by saying “Everybody was doing it”. The authority’s response will be: “why don’t you think for yourself?”

What they are really saying is: “Ignore your friends, think about your own well-being.”

To map it out: herd mentality is an instinct. Young people following an imprudent trend is the result of a natural inclination towards social activity. The counter-argument is to “think for yourself” or  “think about your own well being” or really just “THINK“.

This isn’t really advice at all, since for most people, thinking isn’t optional.

Traditional education seeks to educate us so that we can think for ourselves, but only succeeds in preventing us from thinking at all. This is why we have universities with strict safe-space policies and required coursework that is totally irrelevant to the student’s chosen area of study.

In The Fountainhead by Ayn Rand, Howard Roark is expelled from architecture school for thinking independently and challenging existing architectural paradigms. The novel is fiction, but in reality people are expelled from institutions for all sorts of reasons all the time. Often, the reason is not academic, but ideological.

“What am I going to do after high school?” – Average students everywhere.

If you don’t want to think too hard about it, just go to college. It’s the safe bet, says your every single one of your advisors, counselors, teachers, parents, and mentors, ever.

They all advise the same thing, because they have invested heavily in traditional education structures. To advise otherwise would basically be admitting that there was a better investment to be made and that the advisor invested incorrectly. Consistency bias is the University-system’s greatest free marketing tool ever.

One effect of traditional education is that it relinquishes you from responsibility over your own beliefs. If you are a liberal, it is because you went to an Ivy League school. If you are a conservative, it’s because you were in a Greek Organization in the south. It makes sense that we are a nation of conformists, since we are all taught the same mantra: Think about yourself. And whatever you think, just remember, it’s not your fault if you’re wrong.

The beauty of being self-educated, is that you are liberated from the group-think. You are free to pursue whatever ideas you like, in whatever order you choose. This forces the student to be intrinsically motivated.

Individuals are outliers. Individuality produces the Mahatma Gandhis, the Elon Musks, and the Buddhas of the world. The United States has a culture of ambition which provides the most prolific breeding ground of individualists in the world. Unfortunately, the Soviet-Harvard mission is to enhance collectivism and raise the average as opposed to support the individual.

You’ll often hear liberal philosophasters wax about the superior education systems of Scandinavia and south-east Asia. They will tell you about “average test scores” being higher in these cultures.

Here I will state unequivocally that I am unconcerned with average results. I am only concerned with extraordinary results, which is what the United States is really good at. We are really good at it, because of individualism and a culture of ambition. We are good at it despite the constant collectivist morality-warp.

How to Autodidact

Hopping from topic to topic on a whim fosters creative connections that most students never get. It is a joy for myself to write this essay based on my independent research and reasoning for my own purposes. 

When I attended schools, I wrote other people’s papers for money. Papers on economics and sociology and anthropology. Papers on altruism for cheaters in theology courses. Most of the time I wasn’t in the course I was writing the paper for. I was in school to learn whatever I wanted — or whatever I was paid to. I thought the advised course requirements were silly so I strategically declared majors that had fewer first and second year requirements.

The system is a game, so game the system.

Even now, when my primary areas of study are human behavior and computer science, I have a simple framework for determining my daily study:

Identify, research, plan, synthesis.

Identify

I ask myself questions like: What will the next game-changing technology be? What do I know, at the highest level about this technology? What domains am I especially weak at? What is sparking my excitement to learn at this precise moment?

Sometimes the answer is obvious. Today, I am rereading Antifragile  by Nassim Nicholas Taleb. I was reminded of a letter I wrote to my inner circle on education and I decided to revisit the idea.

When I’ve completed this essay, I will move to a new context and begin some technical pursuit. Lately I’ve been exploring the automation of organic 3D models. This satisfies the engineer in me.

Research

[Warning: Super Unpopular Position)

Research is continual and virtually passive. Normal scholastics would consider the process lazy. Frequently neglect to cite many sources. Simply don’t maintain that sort of trivia. The important learning is a learning of principle not a learning of source.

I derive great enjoyment from the flow of reading and exploration sans maintaining a bibliography.

Planning

Most interesting projects take a proportionate level of planning. Designing  a better calendar takes years of calendar use, sketching, math, analysis, knowledge of various tools and principles of design.

I learned each of these, except math, from my own self-study. The basic math I used to turn 365 days into almost-a-perfect-square is something that could be taught in one day of concentrated study. And that’s the worst case.

All great works require planning to synthesize.

Synthesis

Doing the work. This is where at least half of my learning comes from. I wouldn’t understand square roots as well as I do if I never put 365 days into  square blog. I wouldn’t understand web technologies if I hadn’t built a few apps. I wouldn’t understand design if I had never mocked a product design.

Centrally Planned Education Kills Creativity, Begets “Normal”

The most popular Ted Talk of all time agrees with me here.

The trouble with a homogenous nationwide curriculum is the same with a homogeneous nationwide food system: quality suffers. If most people grew up learning cookie-cutter ideas, most people will have cookie-cutter minds and cookie-cutter aspirations.

“I want to have a house with a big yard. Two kids, a refrigerator, and two cars…”

You’ve all heard that refrain, it’s the “American Dream”. By now, we’re all tired of hearing it. An American dream only comes about through an American Indoctrination, or, an American Dogma. When I was in school we would say the pledge of allegiance to our flag every day. This is a “blue ribbon” public education. Yet, I frequently hear of my classmates OD’ing, dying in preventable accidents, committing acts of violence, or spending their lives on “average” pursuits (An interesting effect of a gaussian distribution: a disproportionate number of outliers in one direction will pull the bell-curve in that direction).

What many don’t realize, is that even as they’ve architected their lives to be “normal” but what is “normal” for them is a Black Swan in the universe. Life will change and one day their ideas will become abnormal.

The self-educated person does not fear abnormality. They have not been conditioned (or were resistant to the conditioning) to see failure as a bad thing. When the self-educated person discovers that they were wrong, they adjust their premise. They do not cling to beliefs that are objectively untrue when faced with incontrovertible evidence. They are free from self-consciousness and free from self-doubt. Failure is a good thing because it equates with additional education. In traditional systems, failure equates with less education: “If you fail, you’ve learned less.”.

When the self-educated person is wrong there is no one to blame but herself. She can never rationalize away her own responsibility. She selected her curriculum, if it turns out to be false, it’s because she did not consider the alternative. She cannot blame society, her teachers, or anyone else for the falseness or her beliefs.

So, not only does the self-educated person gain more from their failures. They also get to take responsibility for them. The most successful people take responsibility as much as they can. The least successful people avoid responsibility as much as possible.

* I challenge you to comment and disagree with any of my assertions. It is one of the ways I learn and if I am found to be wrong I will learn much from the experience.