Category Archives: Design

Industrial Design, Manufacturing Barbells, and B2B Sales with Chris Michaud

Listen to this episode of Hacker Practice on iTunes.

Building products from scratch is hard. Building a business is at least as difficult. A lot of young founders and entrepreneurs lose their minds trying to grapple with the interwoven complexities of these disciplines.

Chris Michaud has figured them both out.

Chris is a rising phenom in the world of industrial design and manufacturing. In 2015 he left a full-time gig and started First Summit Design, a product consulting group with a focus on industrial design for cool products. He’s since become involved with a number of other design-focused companies that we discuss in some depth.

We had a great conversation about hardware design and manufacturing, serial entrepreneurship and work/life balance.

I hope you enjoy this episode of Hacker Practice with Chris Michaud

Notes

[01:30] Justus and Chris met when they came together to work on an IoT project for a somewhat obscure sport.

[04:30] What is industrial design?

[06:15] Why Chris focuses on the ideas behind design rather than influential design figures.

[07:30] How Chris designed his fiancee’s engagement ring.

  • Research first: materials then user
  • Sketching

[09:15] Is design easier for one person or for a group?

[11:00] How did Chris develop the skill of sketching products

  • Education helped

[12:30] Chris’s first big product and how he went about designing it

[14:00] Good barbells vs GREAT barbells

[16:40] Why kettlebells might be an easier place to start designing for fitness equipment than a barbell

[17:45] Where is materials research important?

[18:45] Discussion on steel quality and impacting variables

  • Tensile strength
  • Yield strength
    • The weight at which steel will permanently
  • Percent elongation

[23:12] Why it’s important to think about manufacturing and assembly concerns during the design phase of a product

  • Design for Manufacturing
  • Design for Assembly

[27:30] Domestic vs international manufacturing

  • It depends on the thing you’re manufacturing
  • Chris likes to design where he manufactures

[31:10] Chris goes to a wedding in China

[33:00] Different regions in China do different kinds of manufacturing

[35:00] How does Chris vet new manufacturing relationships

  • Start with ten vendors
  • Rate each vendor on various aspects (price, social responsibility, etc)

[36:00] How Chris got a local Chinese government to shut down a chrome plating facility for unsafe labor practices

[38:45] Chris is a partner in four businesses

[46:00] How does Chris get big clients

  • Know your stuff
  • Always be meeting people.
  • “Word of mouth should be good enough, if you’re good enough.”

[50:00] Chris describes his sales process

  • Get to know them, ask invasive questions
  • Never tell them what you’re gonna do for them, tell them what you’re about

[52:00] Chris tells a horror story from a pitch that went wrong

[57:30] The future of the cannabis industry in Massachusetts

  • Focus on auxilary market

[1:00:00] Chris reveals a cannabis product idea

[1:01:00] What does serial entrepreneurship mean to Chris

  • Chris has a financial interest in 14 companies
  • Diversity is fun and freeing
  • Learn something new every day

[1:02:00] How does Chris prioritize?

  • Stay organized
  • Have a strong support team.
  • What does that team look like?

[1:03:50] What does Chris’s next hire look like?

  • A controller
  • With culture fit
  • Humility

[1:07:30] What’s the biggest challenge Chris deals with on a daily basis

  • Working too long
  • How the fiancee deals with Chris working late

[1:09:00] Chris’s biggest lesson learned in the last two years building several companies

  • What he does in his free time

[1:11:00] Last requests and contact information

What Now?

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